Strengthen MS Amlin's position in the Dutch Garage and Cover holder Market.

Only a few insurers in The Netherlands offer the Garage Insurance product, due to its complex risks (e.g. hail damage, theft) that need specific Insurers' expertise. The Global Insurance Company MS Amlin Insurance has strong expertise in complex Garage risks and prevention solutions. Yet, low visibility. MS Amlin also offers Mechanisation Insurance.

Client
MS Amlin Insurance
Date
2022-2023
Based In
The Netherlands
Role
Digital Consultant & Copywriter
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The Challenge

Strengthen MS Amlin's position in the Dutch Garage and cover holder market.

FOCUS: Risk prevention.

BUSINESS GOALS:

  1. Create a coherent messaging.
  2. Gain visibility for the Insurance Products.
  3. Improve sales.

The Solution

DIGITAL ASSETS:

  1. Competitive analysis.
  2. Key Messaging & Year Content Plan.
  3. Garage Campaign assets.
  4. Mechanisation Campaign assets.

Landingpage Garage
Brochure Garage Insurance
Brochure Mechanisation Insurance
Key Messaging
Video Garage Insurance Expert

The Results

MS Amlin's Garage campaign was successful: it has been implemented as the Example Campaign throughout the Company division.

RESULTS:

  1. Coherent messaging.
  2. Increased visibility for the Insurance Products.
  3. Improvement of Sales appointments.

02

We must stop the campaign before summer. It is getting too successful. We are just a small team.

Gioia de Graaf | MS Amlin (2022) Amstelveen| NL.

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